The Ultimate Wedding & Anniversary!

It is hard to believe but we are throwing a party to celebrate our 50th anniversary and we are celebrating our first ever Ultimate Wedding in the same week!

This wedding story all began in the summer of 2017.

I was out for dinner at a local restaurant and began talking to a couple at the next table, who I soon learned were engaged. I asked, “So when you getting married” and they are said, “We do not know, it is too expensive!”

At our next marketing meeting one thing led to another and an idea was born: The Ultimate Wedding. The planning began at Peirce Farm in Topsfield when the owners Sean and Candice Ward graciously donated the venue and from there, our industry partners and local business all joined in to create a magical wedding. We donated a Disney honeymoon to make sure that we would exceed every expectation!

More than 700 entries were received and Paul Russo and Leah Palazola of Gloucester, Massachusetts were chosen. We could not be prouder to be a part of their wedding or more grateful to our partners who have joined in to honor this wonderful couple.

At The Ultimate we like to say that we make dress dreams come true – now we can add we can make wedding dreams come true!

For over 50 years, we have dressed everyone from sweet flower girls to beautiful great grandmothers….for an 8th grade dance to a bat mitzvah, to quinceanera to sweet 16 to prom to the entire wedding party of bridesmaids, mothers, grooms and modern, unique  brides to pageant winners from all over New England and beyond…. for every social or special occasion. 

We have watched so many of our customers grow from young ladies into amazing women, marking each milestone in a beautiful Ultimate dress.

We are proud to carry on the legacy that our mother, Frances Merlino, passed on to us when she started the store with three racks of clothes in her basement in 1969.

Here’s to the next 50!


Heather and Fawn

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