Sherri Hill Fall 2020 Dresses

As you begin to plan your social schedule for the upcoming months, let us help you out by recommending a few dresses from our newest Sherri Hill collection! At The Ultimate, we have dresses for every social occasion both in-store Continue Reading

The Ultimate’s Benjamin Walk 2020 Collection

The Ultimate has all the pieces to make the perfect wedding, prom, pageant, or quinceañera outfit for you. We are constantly keeping up to date with the latest trends in social occasion wear and we are very excited to bring Continue Reading

WE ARE OPEN & we look forward to seeing you very soon!

New Day, New Rules..Same Wonderful Ultimate Dress Dreams are still coming true at The Ultimate! We know that many of you have had your prom canceled, pressed pause on your wedding or lots of other celebrations. Appointments welcomed but not Continue Reading

Informal, Non-Traditional Wedding Dresses at The Ultimate

2020 has brought a lot of unpredicted trends and one of those is the informal or non-traditional wedding dress. With so many couples having to trade their traditional wedding for smaller weddings, courthouse marriages, or elopements, many brides are opting Continue Reading


WE’RE HERE FOR YOU! To: Everyone Planning a Wedding, Quinceañera, Sweet 16, Competing in a Pageant or for any Social Occasion From: Heather and Fawn at The Ultimate For more than 50 years, we have been here for our customers. Continue Reading

Our Favorite Morilee Prom Dresses of 2020

Here at The Ultimate, we are swooning over these beautiful Morilee 2020 prom dresses and we couldn’t help but share our favorites with you! With intricate beadwork, high quality fabrics, and unique designs, these Morilee prom dresses will blow you Continue Reading

The Ultimate Pageant Experience: Meet the Winners!

We are so proud to again be the official dress sponsor for The Miss Massachusetts and Miss Teen Massachusetts USA. We had the pleasure of interviewing the winners and learning about their day-to-day lifestyle, tips and advice. Annika Sharma is Continue Reading